Budget: € 1,980,000

Duration: January 2010 – March 2013

Description: ViTour Landscape, the project of 10 wine growing areas in Europe that are inscribed to the UNESCO World Heritage List for their cultural landscapes, had the purpose to improve and innovate the territorial public policies for cultural landscape safeguarding and valorisation.
In its first phase from Jan. 2010 to Sept. 2011, the project focussed on the exchange and analysis of Good Policy Practices. During 2010 and until Sept 2011 nine technical seminars have been organised in nearly all partner areas, focussed on exchanging good policy practices in various fields linked to cultural landscape safeguarding, valorisation and sustainable development. To better found the theoretical framework the partners met also once for a workshop in Pisa (Jan.’11) to define an analytical matrix, as basis for elaboration of common guidelines for Cultural Landscape safeguarding and enhancement. Nearly 70 Good Policy Practices have been uploaded to the project’s database on This was the pool from where the partners could select those good practices they intended to prepare for transfer to their areas. Based on this information the partners presented their choices in Douro region in Oct.’11, and agreed on the methods how to prepare feasibility studies / initiatives and elaborate policy tools for a real transfer of Good Policy Practices. Then, in April ’12 in Chinon (F), the first draft chapters of the European guidelines for cultural landscapes were discussed, and later on finalised during summer 2012 by the partners’ internal and a few external experts as authors, guided by Prof. Giuliana Biagioli as editor, together with 2 other experts of the project’s expert team, Ms. Michéle Prats (F) and Mr. Joachim Bender (D). These 3 experts made in summer 2012 also a first pre-selection of 15 best Good Policy Practices for the ViTour Awards for Wine Cultural Landscape management and enhancement. Out of these pre-selected ones an independent Honorary Jury, composed by 4 international journalists and experts, made the final choice of Best Policy Practices. The ViTour AWARDS were publicly granted, the guidelines presented and the project officially closed in Turin, Fontanafredda and in Cinque Terre (I) end of Oct. 2012.
Regarding the transfer of Good Policy Practices, each partner has chosen some good practices from other partners and started to elaborate a feasibility study on their transfer, since end of 2011. Cinque Terre took the experiences of Wachau and Middle Rhine Valley with greater hiking trails, and started to elaborate an integrate project for the valorisation of its own hiking trails, with webGIS applications, a mobile phone guide, and provisions for signposting, monitoring and maintenance. Neusiedler See and Middle Rhine Valley exchanged both on how to enhance the cherry production in their areas, for which each one already made efforts before, trying to learn about new solutions from each other. Loire Valley developed on the basis of a Good Policy Practice from Italy a better GIS-based monitoring application for vineyards. Wachau was inspired by Lavaux’s project connecting wine cellars to hiking trails, with the help of a mobile phone guide. Orcia Valley made treasure out of Neusiedler See’s and Wachau’s Good Policy Practices on sustainable mobility (bus on call, hiking trails) and prepared tools to apply a similar policy. Douro Valley, with an eye to Val de Loire’s and Middle Rhine Valley’s management plans, designed an innovative approach for its new management plan from 2013 onwards. Tokaj and Pico followed both the examples of Middle Rhine Valley and Lavaux for their integrated web presence and for a mobile phone guidance to cultural assets. In local dissemination events in all partner areas the project’s exchanged Good Policy Practices have been analysed with stakeholders. 25 staff members of all partners had the chance to increase their capacities, having been actively involved into the project.

Area Europa’s Role: After having coordinated the entire proposal writing process, Area Europa assisted the project’s coordinator in the administrative (preparation of amendments, minutes of the project’s meetings, manage request for information coming from partners, collect and collate information for periodic and final reports), financial (budgeting, financial reporting collection, EC funding calculation and update) and technical (follow-up project’s plan and tracking progress against Gantt Chart) management of the project.


Areas: Territory and agriculture

Services: Proposal Writing and Project Management

Partners: Cinque Terre National Park (Italy), Association World Heritage Neusiedler See (Austria), Interregional public syndicate “Mission Val de Loire” (France), Working group Wachau – Regional development (Austria), World Heritage Association of Historic Wine Region of Tokaj (Hungary)
Administration union World Heritage Upper Middle Rhine Valley (Germany), Municipality of Montalcino (Italy), North Regional Development and Coordination Commission (Portugal), Regional Directorate for the Environment Madalena do Pico (Portugal), Intermunicipal commission of Lavaux, Chexbres (Switzerland), Hernád Valley Tourist and Cultural Association (Hungary), AZORINA – Environmental Management and Nature Conservation (Portugal)