PRIZEFISH

Website: https://www.italy-croatia.eu/web/prizefish

Budget: € 3.120.000

Duration: 01.01.2019 – 30.06.2021

Description: The main objective of PRIZEFISH responds to the ambitious territorial challenge of developing a valuable transnational fish supply chain and to capitalize on this innovation to increase the potential for long-term economic, environmental and social sustainability in the coastal territories of the Adriatic.
Expected PRIZEFISH results will impact multiple aspects of Adriatic fishery supply- chains.
– Fishermen and consumer awareness on the benefit of sustainable and certified fishery productions and seafood products will be increased. This tendency will induce a shift of fishery production towards the fishing gear and fish target more sustainable for both the environmental and economic aspect. Effective dissemination and targeted training will lead to the uptake of the guidelines and best practices also by external fishery operators and stakeholders, with a concrete decrease of the fishing pressure on the environment and more profitable fishery production.
– A new generation of seafood products will be available to regional and international markets, with their associated certification. Thanks to more efficient processing and packaging methods and tools, the developed innovative products will meet both the requests of the consumers and of the quality standard needed for certifications, being inherently associated with added value for the market.
– The marketing will be empowered by newly created firms’ network, which will exploit branding and labelling strategies and exploit new distribution channels and market opportunities.
– Policy recommendations will be transferred to the public institutions, to improve/increase managers’ and decision-makers’ awareness of the potential need at the base for future improvement to foster the building up of Adriatic added-value chains.

Area Europa’s Role: Area Europa supports the University of Bologna in the technical activities related to the definition of fishery certification systems, in particular for the activities foreseen in WP4 – Innovative tools and processes for Adriatic added value fishery products.

Programme: INTERREG Italy-Croatia

Areas: Sustainable Fishing, Environment and Climate Change

Services:Techincal-scientific Support

Partners: Alma Mater Studiorum – University of Bologna (Italy), Zadar County (Croatia), National Research Council – Institute of Marine Sciences (Cnr-Ismar) (Italy), Assam – Agency for Agrofood Sector Services of Marche (Italy), Cestha – Experimental Centre for Habitat Conservation (Italy), Secondary High School ‘Remo Brindisi’ – Pole of Sea Crafts (Italy), Institute of Oceanography and Fisheries – IOF (Croatia), National Institute of Oceanography and Experimental Geophysics – OGS (Italy), Fisherman’s Cooperative Omega3 (Croatia), Fishing Cooperative Istra (Croatia), Organisation Producers of Bivalve Mollusc of the Veneto Sea (Adriatic Sea) (Italy), Ministry of Agriculture of the Republic of Croatia (Croatia), Public Institution RERA S.D. for coordination and development of Split-Dalmatia County (Croatia) Emilia Romagna Region – General Directorate for Agriculture Hunting and Fishing, Service for Wildlife and Fishing Activities (Italy)